My Process to Sell Your Home

“Selling your home is one of the most significant transactions of your life. I take my responsibility very seriously, and approach this task with sensitivity, concern and the highest professionalism. Thank you for this opportunity.”

Kathie Cook

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Defining a Win

  • Why are you selling your home?

  • Who is our target market?

  • What is the time frame for moving out of your home & desired possession date?

  • Where are you moving?

  • Do you need help purchasing another home?

  • What specific outcomes are you hoping for from selling your home?

Establishing a Price

To help you achieve the highest possible selling price for your home the listing price will been determined by:

  • Recently sold homes in your area

  • Other homes on the market in your area

  • Features and condition of your home

  • Market trends & factors

  • Supply & demand

My focus will be on factors we can control to get maximum value.

  • Price

  • Condition

  • Marketing for maximum exposure

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Preparing for the Launch

  • Discuss & complete documentation & agreements

  • Discuss property improvements 

  • My staging strategy to ensure your home shows its best

  • Professional photography, virtual tour, 3D floor plans, RMS measurements, print advertising

  • Property launch materials – For Sale Sign, Just Listed

My Marketing Plan

  • Enter your home on MLS, Realtor.ca, PCS, my personal website, Remax.ca 

  • Social media strategy (Facebook, Instagram)

  • Open house strategy

  • Network with Realtors® in the Bow Valley

Selling Process

  • Launching the marketing plan

  • Showing the property & setting up showings for other Realtors®

  • Follow up after every showing

  • Monitor interest and feedback

  • Weekly reports, updates & strategy

  • Adapting to changes in the market place

  • Present written offers 

  • Thorough review & analysis of offer details

  • Strategically respond to offers

  • Negotiate to optimize price and terms in a time frame that works for you

  • Back up offer strategies

The Closing Process

  • Execute & coordinate offer documents & condominium documents

  • Facilitate access to the home for trades, appraiser & other professionals 

  • Fulfill duties & responsibilities 

  • Inform you in advance of obstacles that my affect the closing process 

  • Monitor the buyer’s loan approval

  • Working with you and your lawyer during the closing process

  • Working with the Buyer’s Realtor® to ensure a smooth closing

  • Final cleaning, walk through & exchange of keys

Working Together Again

  • Following up & keeping in touch

  • Second homes & investment properties

  • Providing resources

  • Feedback, testimonials & referrals

  • Thank you so much for this opportunity

Commission Is Only Payable On The Successful Sale Of Your Home

These services are all included for the commission rate of 6% of the 1st $100,000.00 and 3% of the balance of the sale price (plus GST). The commission is split equally between the Listing Agent's Brokerage (RE/MAX Alpine Realty) and the Buyer's Agent's Brokerage. 


The Home Selling Checklist


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